MARKETING STRATEGY
We will work with you to get to know your clients better. Identify potential customers and connect them with the products they are looking for or would find useful. This carefully researched information can also be used to help you add or develop new products. This targeted approach is more profitable for business, and results in happier customers too.
Business Plan Review, Marketing Strategy and Longterm Plan. Together we will review your business plan looking for marketing strengths, and make recommendations where needed. Then we will expand these strengths into a targeted marketing plan spanning 6, 12, or 18 months.
Marketing Tools. After completing a market evaluation we will plan and budget a set of marketing tools that complement your strategy. Beautifully designed to effectively communicate and consistently reinforce your brand, a suite of tools may include any or all of the following: brochure, website, direct mail, advertising templates, POS, retail graphics, email marketing, newsletters, and ecommerce.
Public Relations and Creating a Presence. Is there a “buzz” about your business? Start engaging the public and establishing a presence within your target markets and relevant media.
Event Planning and Promotions. Concept and coordinate all types of events from grand openings to client appreciation, plus promotions for new business generation, holiday sales, service and product promotion, etc.
Concept Development and Signature Services. Need an edge? We will Identify or create the unique offerings that set your business apart from the competition, such as signature services, products, and promotions, and how to market each effectively.
Database Development and Customer Relationship
Management.
Let us show you how to collect and retrieve client information, what
to collect, and how to use it. A review of your existing clientele, region,
and competitors will help us identify multiple target markets and the
best communication methods for each. These practices are also valuable
for building strong customer relationships that generate repeat business
and referrals.
